Beverly Hills remains a global symbol of luxury living, high-end shopping, and star-studded glamour — but there’s more to this famous enclave than red carpets and designer boutiques. For visitors and locals alike, the neighborhood balances classic Hollywood allure with contemporary lifestyle trends: experiential retail, wellness-first living, and a growing focus on sustainability.
What to shop: Rodeo Drive and beyond
Rodeo Drive still anchors Beverly Hills’ shopping scene, offering flagship stores, private shopping suites, and tailored service that cater to luxury buyers. Retailers are blending traditional luxury with immersive experiences — think personalized fittings, artful store design, and concierge shopping appointments. For those seeking niche or artisanal goods, nearby boutique-lined streets provide handcrafted jewelry, specialty eyewear, and avant-garde fashion away from the main tourist corridors.
Dining and nightlife
The dining landscape blends haute cuisine with neighborhood-friendly spots.
Upscale restaurants offer multi-course tasting menus and curated wine lists, while modern bistros and chef-driven cafés showcase seasonal produce and global flavors. Rooftop lounges and intimate cocktail bars give evening options for a refined night out, and many establishments emphasize locally sourced ingredients and inventive plant-forward dishes that match contemporary palate preferences.
Real estate and architecture
Beverly Hills real estate continues to attract buyers looking for privacy, design-forward homes, and walkable urban convenience.
Architectural styles range from mid-century modern gems and Mediterranean villas to contemporary glass-and-steel residences with integrated smart-home systems. Landscape architects increasingly prioritize drought-tolerant gardens and outdoor living spaces that extend usable square footage while conserving resources — a practical blend of luxury and sustainability.
Wellness and lifestyle
Wellness is central to local culture, with world-class spas, boutique fitness studios, and holistic health practices clustered throughout the city.
High-end wellness centers pair medical-grade treatments with restorative services like cryotherapy and infrared sauna sessions, while Pilates, barre, and boutique cycling studios offer personalized training.
Private wellness clubs and concierge health services make it easy for residents to maintain privacy while accessing top-tier care.
Public spaces and culture
Beyond private luxury, public amenities enhance quality of life for residents and visitors.
Tree-lined streets, manicured parks, and public art installations create a polished urban environment that invites walking and exploration. Cultural events and neighborhood programming draw a mix of locals and visitors to outdoor concerts, gallery openings, and community fairs, reinforcing Beverly Hills as a cultural as well as a commercial destination.
Sustainability and smart-city trends
Sustainability initiatives are shaping development and daily life. Electric vehicle charging stations, water-wise landscaping, and retrofits for energy efficiency are increasingly common in both public and private projects.
Developers and homeowners are adopting smart-home technology for greater energy control and convenience, reflecting a shift toward environmentally conscious luxury living.
Visitor tips
Plan for walking shoes — many of Beverly Hills’ best experiences are found on foot.
Book reservations in advance for sought-after restaurants and private shopping appointments. For those seeking privacy, consider boutique hotels or private villas and use concierge services to arrange discreet transfers and exclusive experiences.
Beverly Hills continues to evolve, balancing its storied heritage with modern expectations for luxury, sustainability, and wellness.
Whether you’re shopping Rodeo Drive, exploring local dining, or scouting architecture and real estate, the area delivers a distinctive blend of glamour and everyday livability.